Zev Siegl

Starbucks Co-Founder and Global Keynote Speaker

Global Growth of Coffee Hasn't Slowed Down

The coffee business continues to be an international SME paradise.

(a) New coffee-related software, SMM and video solutions continue to be created and adopted.

(b) Profitable third-wave coffee roasting companies with company-owned coffee bars continue to open, on six continents.

(c) Big capital continues to acquire interests in medium-size companies; Nestle now controls Blue Bottle. JAB Holdings has acquired controlling interests in, well, everything else that has become available, although JAB enables their acquisitions to operate independently.

What about Starbucks? It’s definitely not an SME, but it certainly is growing ... in 75 countries. Starbucks adds approximately two stores every 24 hours. Amazing!




"Zev Siegl's presentation 'Right From The Start' connected really well with our audience of 150+ graduate and undergraduate students at LSE. His use of early Starbucks stories will help us anticipate the start-up hurdles we're going to encounter."

— Daniel Osrin, Event Coordinator, London School of Economics