Zev Siegl

Starbucks Co-Founder and Global Keynote Speaker

Why angel investors love your CFO

Last week I attended a series of angel investor forums at which five different new companies presented equity offerings. Only one of the entrepreneurs bothered to include his CFO in presenting. The investors in the audience clearly loved having that one CFO in the room and they asked him questions.

It definitely appeared to me that a CEO plus a CFO multiples the credibility of a presentation.


"Zev Siegl's presentation 'Right From The Start' connected really well with our audience of 150+ graduate and undergraduate students at LSE. His use of early Starbucks stories will help us anticipate the start-up hurdles we're going to encounter."

— Daniel Osrin, Event Coordinator, London School of Economics